Results
What it actually did.
Once a week the platform reports on itself: every site it runs, every change it made, and which way the numbers moved afterwards. The figures below come out of the same database the agents write to, and a person reviews them before they appear here.
Rises and falls get the same treatment. A results page that only ever goes up is not evidence of anything.
Week of 19 Oct to 25 Oct
- sites serviced
- 15
- pages managed
- 2,613
- changes applied
- 3
- keywords watched
- 413
The work
What we changed.
Every edit the platform makes is one of a fixed set of kinds, and each one is recorded before and after so it can be undone. This is what that week consisted of.
Changes applied, by kind
- Titles and descriptions 2 applied
The headline and summary a search engine shows for a page. Rewritten so the page states what it is for, in the words people search with.
- Structured data 1 applied
Machine-readable facts behind the page, so a search engine or an assistant can quote it correctly rather than guessing.
Honesty
And what did not land.
The agents proposed 7 changes that week. Fewer than that reached a site, and the gap is worth explaining rather than rounding away.
Every proposed change, by outcome
- Applied to the site 3 changes
Written to the live site and recorded, with the previous version kept so it can be put back.
- Could not be applied 2 changes
The page had changed since we prepared the edit, or the platform has no field we are allowed to write to. These are handed back as instructions rather than dropped.
- Waiting or declined 2 changes
Sitting in an approval queue, or turned down by the client. On a regulated site every change waits for a person by default.
Movement
Which way rankings went.
Only keywords that ranked in both weeks are counted, comparing each one's average position across the week. Moves smaller than half a position are ignored as noise rather than reported as progress.
Of 413 keywords ranked in both weeks. Positions move before traffic does, so a week can look like this one and still be going the right way.
Traffic
What that produced.
Search clicks come from Search Console and sessions from Analytics, both measured across every site on the platform.
search clicks
940
up 18 on the week before
People who saw one of these sites in a search result and chose it.
sessions
420
down 67 on the week before
Visits recorded by Analytics, from every source and not search alone.
Writing
Articles and fixes.
0
articles published
None reached a site that week. 2 were drafted and are waiting on approval.
0
issues closed by a change of ours
Counted only where one of our own changes closed the issue. Something that resolved because a client's developer got there first is not ours to claim.
Week by week
Every week so far.
| Week | Sites | Pages | Applied | Up | Down | Clicks | Sessions |
|---|---|---|---|---|---|---|---|
| 19 Oct to 25 Oct | 15 | 2,613 | 3 | 221 | 159 | 940 | 420 |
| 12 Oct to 18 Oct | 15 | 2,576 | 14 | 152 | 169 | 922 | 487 |
| 05 Oct to 11 Oct | 15 | 2,545 | 3 | 161 | 160 | 878 | 419 |
| 28 Sept to 04 Oct | 15 | 2,517 | 24 | 142 | 163 | 975 | 533 |
| 21 Sept to 27 Sept | 15 | 2,480 | 0 | 186 | 145 | 818 | 429 |
| 14 Sept to 20 Sept | 15 | 2,432 | 7 | 204 | 202 | 750 | 463 |
| 07 Sept to 13 Sept | 14 | 2,120 | 11 | 218 | 190 | 828 | 983 |
| 31 Aug to 06 Sept | 12 | 2,055 | 16 | 282 | 153 | 797 | 894 |
| 24 Aug to 30 Aug | 11 | 1,760 | 22 | 184 | 197 | 708 | 1,321 |
| 17 Aug to 23 Aug | 8 | 814 | 47 | 212 | 146 | 489 | 1,026 |
| 10 Aug to 16 Aug | 7 | 780 | 66 | 156 | 142 | 426 | 378 |
| 03 Aug to 09 Aug | 5 | 757 | 79 | 132 | 122 | 403 | 459 |
| 27 July to 02 Aug | 5 | 335 | 72 | 97 | 116 | 345 | 342 |
| 20 July to 26 July | 2 | 203 | 14 | 56 | 41 | 25 | 83 |
Case studies
One site at a time.
Each of these is one client, kept anonymous, told in chapters. The first chapter is where they started and what the plan was. Every month after that adds what was done and what it produced.
Method
How these are counted.
Each week compares itself with the week before. Keyword movement counts only keywords ranked in both weeks, using each keyword’s mean position across the week and ignoring moves under half a position. Search Console restates for two to three days, so the most recent complete week is published, not the current one.
Sites serviced counts every active site on the platform. Pages managed is every page under management across them. A change counts as applied only once it has been written to the live site, not when an agent proposed it. Last updated 30 Oct 2026.
These pages are generated from the platform's own database and opened as a pull request for a person to read before anything appears here. That is the same review step every client site gets.