Herald · publish and keep score
An AI visibility tool that keeps the receipt.
When someone asks an assistant a question in your market, either your business gets named or it does not. Herald asks those questions on a schedule, records who was named, and keeps the answer it came from.
The log
What the log looks like.
Every entry keeps the question, the assistant, the date, and whether you were named. The rows below show the format. They are an example, not anyone's real data.
| Date | Question asked | Assistant | Result |
|---|---|---|---|
| 14 Jul 2026 | Who supplies bulk cleaning products in Brisbane | Assistant A | Named |
| 14 Jul 2026 | Best commercial cleaning supplier for offices | Assistant A | Not named |
| 13 Jul 2026 | Where to buy eco friendly cleaning supplies in bulk | Assistant B | Named |
| 13 Jul 2026 | Cheapest bulk hand sanitiser suppliers | Assistant B | Not named |
The useful column is the last one, read downwards. A list of the questions where you never appear is the only part of this you can act on.
The method
How the tracking works.
1. The questions
Scout builds the list from what people actually search for in your market, not from terms you guess at. You can add your own.
2. The checks
Herald asks each question on a schedule across the assistants being tracked, and records the full answer alongside the result.
3. The gap list
Questions where you are never named become work: Scout queues them, Scribe drafts, and Checker verifies before anything publishes.
The limits
The honest limits of any AI visibility tool.
Assistants do not publish rankings, do not guarantee consistent answers, and do not explain why they named one business over another. Any tool claiming a precise share-of-voice percentage for AI answers is presenting a sample as a census.
What tracking honestly gives you is a direction of travel over weeks, and a list of questions you are absent from. That is genuinely useful. It is also all of it, and we would rather say so here than in a support ticket.
Questions
Questions.
Which assistants are checked?
The major consumer assistants and AI search surfaces, checked on a schedule. The exact list changes as products launch and merge, and is shown in your dashboard rather than fixed in a marketing page, so it is always current.
Why do results change between checks?
Assistants do not return the same answer every time. The same question can name different businesses on different days, from different locations, in different sessions. This is sampling, not measurement, which is why the trend over weeks is the number worth watching.
Can I pay to be cited?
No. There is no placement to buy in an assistant answer today. Citations come from being a source the model has reason to trust, which is slower and considerably harder to fake.
How long does it take to earn a citation?
Longer than a ranking change. Models are retrained and their indexes refresh on schedules nobody outside those companies controls. We do not publish a typical timeline, because we would be inventing it.
Find out if assistants mention you.
Give us a web address. Scout will check whether AI assistants name your business when people ask, along with the search basics and your site health. Free, no account needed.
Send a Scout